Monday, November 22, 2010

Lego Business Card Holder

The NYU job fair was an education in marketing give-aways for me.  I didn't expect the TP to be something people would want to take home with them.  In fact some even asked for bags - too embarassed to be carrying around a roll of TP.  This served as the basis for the next give-away.

Lego, the popular toymaker created software called Lego Digital Designer - in essence AutoCAD for Lego models.  Users are allowed to select individual Lego bricks and position them in space to construct a model.  As it's created, the program keeps a running total of the cost of the model.  Upon completion, the program uploads the model to the Lego website which sends you a bill for the bricks, and a week later, a package arrives in the mail with exactly the pieces needed to build the model.  This program would have been a dream to my 10 year-old self.

The cost of the business card holder was $7.33.  We bought small plastic tube-like containers to hold the pieces of the set, and created our own Lego-style pictures-only instructions for assembling the piece.  In addition a company business card was included in the package.

In order to customize it, we had stickers created that fit on a key block on the front, and the mini-figure's torso.  The goal was to make it look as though he was wearing a company t-shirt.

In all, 150 of them were created, and were only used once, given away at a charity event at the Lake Mahopac Country Club in 2008.

It should be noted that Lego does not in anyway endorse this.
The packaging, the pieces, and the completed model.