After entering into an agreement to further develop Siteline (later renamed KAEO) with one of Out of the Box's clients, they discovered my portfolio of artwork online, specifically the Conference Room Logo and expressed an interest in my designing something in concrete for them.
Although the ultimate idea came to me in an instant - the company logo overlaid on a map of midtown Manhattan, the development from concept to final design took several months.
The first idea I had was to simply press a technical drawing - a detail of a foundation section, something like this image with a prominent company logo, but this didn't really feel like a design at all.
I looked at an Apple map (not the best source I admit) of the area where their office was and saw cropped building dotting a landscape. And that gave me the thought - what if it was a map of Manhattan - cropped down to a low height?