After reading the book "Your Marketing Sucks" by Mark Stevens I was motivated to completely change the kind of marketing materials that my company puts out there. Both the president and the marketing department were less than enthusiastic about my vision. Even though this was for work it was outside my area of responsibilities at the time, and a clear output of my underworked creativity engine, so I'm including it here.
I think the picture to the left is provacative enough to almost not-need any sort of text. It opens the door to all sorts of possibilities. When the company president asked me what it means I flippantly replied "Servicing assholes for seventy-five years." He laughed and then said, "no way."
Almost a year later my boss told me that the company was going to have a table at an NYU job fair, and I should come up with something. Since I was given only forty hours notice it was my decision to go ahead with the toilet paper, much to his initial dismay. We made about thirty of them, and changed it so that it had more information than the company logo on it.
The back of the label reads, "Performing construction work in New York requires you to deal with a lot of $#!+. Maybe you need to work for a construction company that knows how to clean it up." They were just stacked on our table at the job fair to attract attention. I never intended anyone to take or keep them, but we ended up giving away a couple dozen.
Post a Comment